44qm

Recently, I had the pleasure of working on a project for Café 44qm in Hamburg. The task was to give the cafe's brand a fresh new look with a brand redesign and some new merch. I first chose the color scheme to show off the cafe's variety and dynamic energy.

For the merch design, I wanted to highlight the cafe's signature use of fruits and vegetables in their meals, so I featured lot of them on the products. As for the logo redesign, I aimed to retain the cafe's existing visual identity while also giving it a unique and modern touch. To achieve this, I created custom hand-drawn letters that I combined with the Helvetica Neue font to make the logo truly one-of-a-kind.