Pixel I'm PERFECT
Google Pixel campaign
While Generation Z celebrates authenticity and self-love, they suffer greatly from the negative influences of social media. Our idea, Pixelimperfect - Pixel I'm perfect, aims to embrace imperfection and highlight that the Google Pixel is the ideal smartphone to improve everything in your photos except yourself.
To spread this message, we are launching a sticker campaign that challenges the ultimate image of yourself - the mirror. Mirror selfies can be shared on social media or used for exciting giveaways.
Our interactive billboards turn everyone into brand ambassadors by capturing and broadcasting live photos of themselves against lab made perfect models.
Finally, we utilize artificial intelligence to create the "perfect" human face. Yet, it is revealed to be a mosaic of all the images from our interactive billboards, providing the final proof that we are perfect just the way we are.