amazon prime video
Trunk, an intimate psycho thriller from Amazon Prime Video, tells the story of Samira, who finds herself locked in a trunk on a search for freedom, and forces viewers to confront their fears.
This is something that Gen-Z is not doing enough of yet, even though this particular generation is facing a lot of anxieties like isolation and their future. That's why we want to raise the visibility of the film by confronting people with their own fears.
We raise awareness with a poster campaign that confronts fears where they happen. Via social media, we share a chatbot that stages Samira as a real person, informs the viewer further about their fears and creates excitement with a puzzle before the start of the film to make "Trunk" the talk of town.
This campaign was created as part of the D&AD Shift program.